Saturday, December 11, 2010

In the future, everyone will be a racist

Duncan Hines is under fire for an ad promoting chocolate frosting. The NY Daily News reports:
Cupcakes aren't tasting so sweet for some Duncan Hines marketing execs who were forced to pull a video for their "Amazing Glazes" frosting line after viewers and bloggers complained the dancing cupcakes were racist.
Here is the commercial itself:
What makes the commercial racist? The Vancouver Sun cites, for example, the accusation that the chocolate-faced cupcakes "aren't even rapping." In fact, the music in the commercial is "instrumental electronic and beatbox" not genuine hip-hop. I was not aware that chocolate frosting had to be so limited in its musical preferences in order to qualify as non-racist.

Duncan Hines obviously intended for the commercial to sell its chocolate. One can criticize their musical choices but it is clear that they wanted to make the chocolate look good, not bad. The racism exists only in the minds of the commercial's critics.

Hat tip: Legal Insurrection.

PREVIOUSLY on racism:
Is witch doctor image racist?
Obama ally: "I hate white people...."
“You can’t vote against healthcare and call yourself a black man.”
"The city wasn't ready to hire a white police chief."
A prominent black politician says the white incumbent cannot properly represent black voters.
San Franciscans discriminate against blacks.
"He's not black and he can't represent me, that's just the bottom line."

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