Is BDS worth paying for?

Don Surber speculates on whether the New York Times might be up for sale. One of his commenters, "Yorick," captures what I think it the problem with the current MSM business model:

I usually bought a NYT Sunday edition, which would supply bathroom reads for the week. I did this even though I was quite aware of the bias and seldom read the editorial page. Then I needed to know the dynamics behind the sub prime thing and real estate bubble on account of I own a property and need to make an informed decision. I went to buy the Times and then realized that whatever was written there would be slanted to game the ‘08 election and was therefore worthless. Haven’t even been tempted to buy a copy since.

Opinions, bias, and BDS are cheap. If newspapers are going to convince people to pay for subscriptions over the long run, they need, in my opinion, to provide news that is reliable enough to bank on.