Eugene Volokh wonders about the ethical implications:
Some of the leading liberal bloggers are privately furious with the major progressive groups — and in some cases, the Democratic Party committees — for failing to spend money advertising on their sites, even as these groups constantly ask the bloggers for free assistance in driving their message. ....
“They come to us, expecting us to give them free publicity, and we do, but it’s not a two way street,” Jane Hamsher, the founder of FiredogLake, said in an interview. “They won’t do anything in return. They’re not advertising with us. They’re not offering fellowships. They’re not doing anything to help financially, and people are growing increasingly resentful.”
Hamsher singled out Americans United for Change, which raises and spends big money on TV ad campaigns driving Obama’s agenda, as well as the constellation of groups associated with it, and the American Association of Retired Persons, also a big TV advertiser.
“Most want the easy way — having a big blogger promote their agenda,” adds Markos Moulitsas, the founder of DailyKos. “Then they turn around and spend $50K for a one-page ad in the New York Times or whatever.” Moulitsas adds that officials at such groups often do nothing to engage the sites’s audiences by, say, writing posts, instead wanting the bloggers to do everything for them.
I wonder whether it's quite right for authors who publish their own opinion and news commentary to demand a "two way street" in which the authors get advertising money from the people they praise. ....Hat tip: Instapundit
And my sense is that historically this sort of deal has been seen as not entirely kosher in the newspaper business, or for that matter in the opinion magazine business. Naturally, readers expect that an opinion magazine would have editorial biases. But I don't think they expect that the opinion magazine would be making advertising dollars from positive coverage (or "free publicity") that it provides to various organizations.